Artificial Intelligence Act (AI Act)
- Marketing Ai-Law&Tech
- Apr 29
- 2 min read
Updated: May 6
The European Parliament has officially adopted the Artificial Intelligence Act (AI Act), marking the first comprehensive legal framework in the world for regulating artificial intelligence technologies. This groundbreaking legislation reflects the European Union’s commitment to ensuring that AI is developed and used in a manner that is safe, transparent, and aligned with fundamental rights.
The AI Act introduces a tiered, risk-based regulatory model, classifying AI systems into four categories: unacceptable risk, high risk, limited risk, and minimal risk. Systems deemed to pose an unacceptable risk to individuals or society — such as AI used for social scoring or real-time biometric surveillance in public spaces — are prohibited entirely. High-risk systems, including those used in critical infrastructure, healthcare, education, employment, and law enforcement, will be subject to stringent compliance requirements. These include obligations related to data quality, transparency, human oversight, technical documentation, and cybersecurity.
Limited-risk systems, such as chatbots or AI-generated content tools, will require basic transparency disclosures, while minimal-risk applications, like AI in video games or spam filters, will not be subject to specific regulation.
The Act applies not only to companies operating within the EU, but also to non-EU entities offering AI services or products to EU-based users. This extraterritorial scope mirrors the approach taken by other EU digital laws such as the GDPR, reinforcing the EU’s global regulatory influence.
Non-compliance with the AI Act may result in substantial administrative fines, which in the most serious cases could reach up to 35 million euros or 7% of a company’s global annual turnover, whichever is higher.
The AI Act will be implemented in phases. Provisions banning certain AI uses will take effect six months after publication. Transparency obligations will apply after twelve months, and the rules for high-risk systems will become enforceable twenty-four months after the Act enters into force.
The adoption of the AI Act represents a significant shift in the global AI landscape. Organizations developing or deploying AI systems must now assess their regulatory exposure and begin preparing for compliance. Legal teams, compliance officers, and AI developers are encouraged to familiarize themselves with the new requirements and to work collaboratively to align technical innovation with legal and ethical responsibilities.
As other jurisdictions begin to draft their own AI legislation, the EU’s AI Act is expected to serve as a global reference point — much like the GDPR did for data privacy. Companies that act early to adapt to this new framework will not only reduce legal risk but also position themselves as trustworthy and responsible players in the evolving AI ecosystem.
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